US Citizens Still Willing to Divulge Data for $150

US Citizens Still Willing to Divulge Data for $150

According to a recent study by digital marketing agency Syzygy, almost half of US citizens are still willing to part with their personal data for $150, despite the recent privacy issues surrounding tech companies.

Polling 1,000 respondents each from the United States, the United Kingdom and Germany, the firm found that even though most were glad that the GDPR gives them more control over their data, around 45% said that they were willing to give their data for around $151 in exchange for a more personalized experience.

35% of Americans even said they would allow Google to track and monitor their online activity for $23 a month, while 9% said they would give their data away for free.

Source: Observer

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