23 Feb Third of UK Consumers Plan to Exercise Right to Erasure
According to a recent survey conducted by media agency the7Stars, ⅓ out of 1000 UK respondents say that they are planning to use their right to be forgotten when the GDPR comes into force this May.
Meanwhile, 58% said they think the new regulations would be a positive step towards protecting user data and privacy, and 32% said that they would trust brands more with their data after GDPR passes into law.
The results seem to highlight that consumers are increasingly getting distrustful of how companies use their personal data, but the GDPR may ultimately be beneficial to businesses.
However, partner in IP, Technology and Outsourcing at Brodies LLP Martin Sloan warned that being heavily qualified, the right to erasure may lead individuals to think that they can order any organisation to delete information held about them.
Source: Digit FYI