12 Feb The Future Of Privacy And Customer Experience
When a grocer offers loyal customers special deals those customers are happy – but when those same customers realize an insurance provider tapped into deeply personal information found in their private online conversations and social media, those customers are furious. Data privacy is a fluid concept according to the Economist. A recent survey from EY shows half of digitally savvy customers were happy to share more data with their bank if they got something back but it depends on context.
Another study from the Annenberg School for Communication at the University of Pennsylvania tells a different story – that most people are strongly opposed to the idea of trading personal data for more personalized experiences. The report, titled The Tradeoff Fallacy: How Marketers Are Misrepresenting American Consumers And Opening Them Up to Exploitation suggests that most people are strongly opposed to the idea of trading personal data for more personalized experiences.
Read more from: Forbes.com