14 Nov Study Reveals $1000 Price Tag on Anyone’s Location and App Use
A study by the Security and Privacy Research Lab at the University of Washington recently found that personal data such as location, app usage, or schedule can be obtained from ad companies at around $1000 or less.
In a press release, Paul Vines, a UW computer science doctoral graduate revealed that anyone can simply sign up with an internet ad company and use such ecosystems to track the behavior of a particular person. He added that the ad buyer can even track the location of users by using their Mobile Advertising ID (MAID), but the user would not be aware that such activity was going on in his device.
Source: Daily UW