22 Jun Privacy Browser Brave Tests Consent-Based Paid Ad Targeting
Privacy-focused browser Brave revealed this week that it has begun testing ads that reward users for watching them.
The company behind the blockchain-based browser says that the voluntary testing of its ad model is the next step towards its pursuit of a consent-based, pro-privacy overhaul of online advertising. Initial tests involved around 250 “pre-packaged ads” being shown to trial participants on a dedicated version of the Brave browser that is also capable of tracking users’ browsing behavior. Volunteers then get paid using the Basic Attention Token (BAT) cryptocurrency which is the micropayments mechanism used to fuel the model.
Users interested in participating may do so via Brave’s Early Access group — community.brave.com.