01 Jun New Poll Says Europeans Wary of Smart Speakers Compared to Americans
A new poll suggested that sales of smart speakers in Europe will be lower compared to the US since most Europeans are far more worried about privacy and the safety of their personal data and less fond of gadgets in general.
The sales data collected by Canalys showed that consumers in France and Germany bought almost less than half smart speakers in the first quarter of 2018 as their counterparts in the UK and the US. However, it was noted that the product is already well-known in the US, and speech recognition technology is more in English than in other languages.
Experts say that it can be difficult to market smart speakers as “safe” in countries like Germany and France which push for greater privacy, which is why manufacturers need to make sure that their product will be able to deliver a significant life improvement if they want it to be adopted in regions like Europe.