04 Jan Hong Kong Supermarket Chain Fined for Sending Unsolicited Marketing Emails
Last Tuesday, major Hong Kong supermarket chain ParknShop was recently fined HK $3000 for violating section 35E(1) of the Personal Data (Privacy) Ordinance.
It was said that a customer had complained about getting direct email marketing materials, even though he specified that he did not want to receive any promotional offers.
The Office of the Privacy Commissioner said that it is the first conviction for the offence since the amendment of the section relating to direct marketing came into force in April 2013. Privacy Commissioner Stephen Wong additionally revealed that while the ordinance does not prohibit direct marketing activities, organizations must comply with rules on obtaining consent.
Source: Hong kong Free Press