05 Sep Google: No Privacy Rights Violated in Mastercard Deal
Google argued this week that its data agreement with Mastercard does not violate customer privacy. It said that its Store Sales Measurement program only uses aggregated and highly-anonymized data to inform advertisers how well their online ads are performing.
However, executive director of the Center for Digital Democracy Jeffrey Chester says that the search giant is is continually pushing the boundaries of collection, analysis and use of consumer information, including geo-location data.
Privacy group EPIC had also previously filed a complaint against Google, saying that the company’s privacy claims regarding its in-store sales measurement program need to be independently verified.