GDPR Benefited Google, Hampered Competition, New Study Shows

GDPR Benefited Google, Hampered Competition, New Study Shows

According to a new study by a privacy software company called Cliqz, Europe’s new data rules may have benefitted Google’s online advertising business by hampering its competitors.

Research showed that the number of “trackers” decreased overall, except for a few companies including Google which seem to have gotten access to even more data after the GDPR came into force in May 25, 2018.

Even though small trackers had lost between 18 to 31 percent of their reach, which could be considered beneficial for consumers, Facebook’s trackers declined just 7 percent while Google even managed to increase its reach by 1 percent.    

Source: Telegraph UK

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