17 Nov FCC Likely to Approve TV Ad Standard That Tracks Users
The Federal Communications Commission is set to approve a TV ad standard that will allow broadcasters to harvest viewing data on their users which can be used to fine-tune ad targeting.
This has set off some worries with privacy advocates, since broadcasters are not bound by any rules on how to handle personal information. Since the new standard is also compatible with mobile devices, broadcasters can still learn about their users even if they are away from their TV sets.
FCC chair Ajit Pai however, remarked that critics just want to impose extensive government regulation that can strangle the Next Gen TV standard in its infancy. He added that they are dwell on on challenges instead of the benefits of the innovation.