18 Nov FCC Approves TV Technology That May Compromise Privacy
Last Thursday, the US Federal Communications Commission voted to approve the use of a technology called ATSC 3.0 which set off some privacy worries with a few lawmakers.
While ATSC should improve the picture quality and add interactive features, it also allows for more precise geolocation of TV signals, such that broadcasters will also be able to activate a TV that has been turned off. The Sinclair Broadcast Group even said that it will allow them to know “who is watching where.”
However, Michigan Rep. Debbie Dingell said that the technology puts into question how advertisers will gather demographic information from their users.
Source: Reuters
