23 May Experts Say Most GDPR Consent Emails Unnecessary, Illegal
In a recent interview, head of regulation, data and information at the law firm Winckworth Sherwood Toni Vitale said that a vast majority of GDPR emails asking for consent are unnecessary and may even be illegal.
Vitale pointed out that most businesses are seeking renewed consent from their customers due to poor legal advice and fear of steep fines. He explained that consent is only one ground, and there are six legal grounds under the GDPR – contract, legal obligation, vital interests, public interest and legitimate interests, and businesses should determine which they rely on to process personal data.
Vitale added that if a company really does lack the necessary consent to communicate with a customer, then it probably lacks the consent even to email them to ask for such consent.
Source: The Guardian