E-Receipts May Violate Data Protection Laws, Consumer Group Says

E-Receipts May Violate Data Protection Laws, Consumer Group Says


Consumer group Which? Recently pointed out that e-receipts, which are used by a lot of big-name retailers, often include unwanted marketing information that may be in violation of GDPR rules.

EU privacy rules require retailers not to email direct marketing to customers unless they get explicit consent. Using mystery shoppers to check the practices of 11 high-street retailers, Which? found that one shop sent a marketing email with the e-receipt attached, while others included prompts asking customers to sign up for the store’s newsletter or invitations to complete a survey in return for money off a future purchase.

Which? also found after surveying more than 2,000 people that 70 percent were concerned about how retailers might use their data. Meanwhile, 59 percent were concerned that if they received an e-receipt their email address might be shared with third parties, and just over two in five (42%) were concerned e-receipts made it easier for companies to target them with personalised marketing.
Source: Your Money

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