13 Sep Brave Browser Files GDPR Case Against Google
The organization behind privacy-focused browser Brave has filed a complaint against Google and other internet ad companies in Ireland and the UK for allegedly violating the EU’s General Data Protection Regulation (GDPR).
The Brave team says that the ad companies expose user data during ‘bid requests’. When a user visits a site that runs behavioral ads, a large amount of user data is collected by the code for the ad slots and broadcasts it back to the advertising platform. This exposes the visitor’s data to potential ad buyers who are looking to show an ad to that specific user in a process called real-time bidding (RTB).
Brave’s Chief Policy Officer Dr. Johnny Ryan says that data exposed in these bid requests include browsing activity, location information, IP address, device details, and various types of tracking IDs.