04 Sep Australians Extremely Distrustful in Protection Measures of Companies Handling Their Data
A recent report by analyst firm Frost & Sullivan showed that Australians have the lowest amount of trust in the world for companies that handle and protect their data.
The survey, commissioned by CA Technologies, polled around 1,000 consumers on their confidence in brands to appropriately collect, store and use their digital information. Despite having a rank lower than that of US and China, Australian business executives believed that “digital trust” in their organisations to be far higher. This disparity between leader perception and reality ranked second highest in the world.
The report also showed that well-known brands had relatively higher trust levels, as well as those that had websites with a security overview page to describe how it secures data.