28 Jun AT&T May Charge Users for Data Privacy in Future
In a recent interview on C-SPAN, AT&T Senior Vice President Robert Quinn said that the company is considering plans to charge its users to protect their privacy. In 2016, AT&T rolled out a similar arrangement where users were charged between $531 to $800 a year just to opt out of the company’s Internet Preferences Program. However, the scheme was met with heavy criticism and was eventually shut down to avoid endangering a deal with Time Warner.
AT&T says that it is planning to “revisit” this scheme that involves an ad-based Internet service. Quinn explains that while they had been blasted by privacy advocates in the past, the new plan will allow users “more control” for a tax, and that ultimately, it is the pricing model that consumers want.