03 Jul Amazon to Gain Private Medical Data with PillPack Deal
Ecommerce giant Amazon is expected to acquire “reams” of users private medical data from online prescription service PillPack which it recently bought for almost $1 billion.
Federal regulations will prevent Amazon from using the data, which includes prescription histories, for marketing purposes. However, the Wall Street Journal wrote that the company still has a few ways in which it could proceed with the data: it could either compartmentalize PillPack into its own unit and limit data-sharing with the rest of Amazon, or reorganize the whole company’s structure to comply with the Health Insurance Portability and Accountability Act (HIPAA). Aside from this, Amazon can only gain access to the data by asking customers for their explicit consent.
Stephen Beck of CG42 also remarked that it is possible for Amazon to start a non-profit health care provider, then add it as an Amazon Prime benefit for general consumption in a few years.