27 Sep Trivago Acquires AI to Appease Fears on Users Providing Data
Most online services nowadays aim to level with the AI personalization standards from Netflix and Amazon. Trivago, an international search engine for hotels have stepped up their game by acquiring AI startup Tripl. The learning machine analyzes social media profiles from users to suggest itineraries and recommend third-party tour operators or hotels.
According to Axel Hefer, Trivago’s CFO, the acquisition will help the company in that dimension. The company did not disclose the amount they paid for the acquisition of Tripl.
Tripl founder Hendrik Kleinwächter who is now a software engineer in Trivago after the acquisition reveals that transparency when collecting user information helps people become more open-minded in hearing out what happens to their data.
Source: Fast Company