19 Jan Singapore Watchdog Fines Marketing Agency $18,000 for Misuse of Customer Data
Singapore’s Personal Data Protection Commission recently slapped a digital marketing agency Social Metric with an $18,000 fine for “flagrant breach of privacy” after the latter was found to have displayed the personal information of hundreds of individuals on its website.
The agency apparently published the personal details of 558 individuals, 155 of which were children, on publicly available web pages on its domain. The information, which included names, emails, date of birth, employers and occupations, was provided to the company by the individuals via Facebook Messenger and could not have come from elsewhere.
Social Metric explained that the oversight was not intentional, but the privacy watchdog argued that it was not a valid excuse.
Source: Mumbrella Asia
