01 May PwC Says Lack of Consumer Trust May Slow Adoption of AI Assistants
According to a new survey released this week by auditing firm PricewaterhouseCoopers (PwC), the adoption of smart assistants such as Alexa and Siri could be hindered by consumer’s poor understanding and lack of trust in the technology.
In a survey of 1000 US respondents, 72% said that they have used smart assistants. Respondents 18 to 64 said they use such assistants daily, with the frequency to increase in the future, with 59% aged 18 to 24 said they use AI assistants daily, while 65% ages 25 to 49 said the same.
However, more than half said that they had some privacy concerns about the devices. Meanwhile, out of the 25 % who said that they have no plans to shop with their voice in the future, more than 90% said a lack of trust was a factor.
Source: Venture Beat