New Survey Suggests Shifting Consumer Perspective on Data Privacy

New Survey Suggests Shifting Consumer Perspective on Data Privacy

A recent online survey conducted by Foresight Factory for the DMA (Direct Marketing Association) suggests that UK consumers are adopting a new attitude towards data and privacy.

Out of 1,047 UK respondents, 51% think that data is essential to the smooth running of the modern economy. This marks a sharp increase from 38% in 2012.

However, the percentage of respondents who said that they were unconcerned about data privacy and exchange also rose from 16% to 25% in the same period.

The survey also found that 61% of people within the age group of 18-24 were more willing to trade their data for better offers, compared to 56% of all respondents.

 

Source: WARC

Disini & Disini Law Office
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