16 Feb New Survey Suggests Shifting Consumer Perspective on Data Privacy
A recent online survey conducted by Foresight Factory for the DMA (Direct Marketing Association) suggests that UK consumers are adopting a new attitude towards data and privacy.
Out of 1,047 UK respondents, 51% think that data is essential to the smooth running of the modern economy. This marks a sharp increase from 38% in 2012.
However, the percentage of respondents who said that they were unconcerned about data privacy and exchange also rose from 16% to 25% in the same period.
The survey also found that 61% of people within the age group of 18-24 were more willing to trade their data for better offers, compared to 56% of all respondents.
Source: WARC
