06 Aug Disney Faces Lawsuit For Collecting Children’s Data Via Mobile Games
Disney is being sued by plaintiff Amanda Rushing, in a class action lawsuit representing other parents, for gathering children’s data via mobile games without prior parental consent.
Disney allegedly used the game “Disney Princess Palace Pets” as well as 42 other gaming apps to secretly collect children’s data.
According to the case, Android and iOS Disney game apps had software that deployed individual identifiers to users. This enabled Disney to track children’s locations and game usage even across different devices. Moreover, the data is shared to advertising firms to optimize targeted campaigns.
Rushing argues that Disney’s actions violated the Children’s Online Privacy Protection Act (COPPA), stating the technology exposed the children to behavioral advertising through the uniformed collection of their private data.
Aside from seeking compensation for damages, the lawsuit aims to stop companies from gathering children’s data without consent.
Source: The Register