24 Mar Alphabet Asks Web Publishers to Get EU Users Consent on Its Behalf
The Wall Street Journal recently reported that according to their sources, Alphabet will require web publishers to get consent on its behalf so it can collect personal information on European users for the purposes of ad targeting.
It is said that the parent company of Google may pass on the responsibility of obtaining consent to third-party website and apps that use Google’s ad technology. The move may be in preparation for the upcoming GDPR which will take effect in May, and it is expected that the search giant may announce its compliance steps for its ad-technology platforms sometime next week. However, observers note that the policy change may introduce further confusion to an already complicated compliance process.
Source: Wall Street Journal